Buying 2.0TM Principles| Enable the Buyer |
| Align your organization, ecosystem and processes to enable the buyer to get what they need. |
| | Gather Input |
| Make it easy for the buyer to provide input and your people to respond to it. |
| | Be Clear |
| Be clear about your target market, value, capabilities, pricing, agreements and implementation process. |
| | Respond Quickly |
| Respond quickly to key metrics and feedback from the Buyer, the marketplace, staff and the ecosystem. |
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| | Produce Results |
| Design products, marketing and sales methods to enable the Buyer to achieve their goals easier and faster. | |
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We use these characteristics to measure how well a company's products and services are Designed to Sell.
The Revenue-Acceleration Virtuous Cycle 
Having products and services that are Designed to Sell ensures the voice of the Buyer is heard and the sales, marketing and design processes take advantage of the insight provided to deliver products/services the market wants in a timely fashion and…
 | Make it easier for Buyers to Buy, |  | Make it easier for Users to Succeed and produce their intended Results and |  | Generate Referrals, References and additional uses of the product/service… |
Creating a virtuous Sales Acceleration cycle!
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