Designed to SellTM Principles| Buyer Driven | | The entire organization is aligned to meet the Buyer's needs. | | Honor the Buyer | | Treat the Buyer as trustworthy and intelligent. | | Buyer Input | | The Buyer participates in the creation and improvement of the product and service. | | Clarity | | In capabilities, implementation details, pricing and agreements. | | Produce Outcomes | | Design products and sales methods that enable the Buyer to achieve their goals easier and faster. | | Support | | Focus resources on enabling the Buyer to become productive and produce intended results as quickly as possible. | | Measure | | Monitor the key metrics of success, including customer results achieved. | | Response | | Respond quickly to feedback from the Buyer, the marketplace, staff and the ecosystem. |
We use these characteristics to measure how well a company's products and services are Designed to Sell.
The Revenue-Acceleration Virtuous Cycle 
Having products and services that are Designed to Sell ensures the voice of the Buyer is heard and the sales, marketing and design processes take advantage of the insight provided to deliver products/services the market wants in a timely fashion and…
 | Make it easier for Buyers to Buy, |  | Make it easier for Users to Succeed and produce their intended Results and |  | Generate Referrals, References and additional uses of the product/service… |
Creating a virtuous Sales Acceleration cycle!
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