Revenue Acceleration Services Overview
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Discovery
The Service
- Interview a few:
- Key internal people
- Happy customers
- Prospects who did not buy
- Review:
- Website
- Collateral
- Sales tools
- Customer feedback
- Recent campaigns
- Metrics tracked
- Competitive sites
- Use insights to tailor consulting to address top issues
The Benefits
- Create and implement a plan to address high-payoff issues
- Tailor all interventions for the specific situation
Measures of Impact
- Improved return on sales and marketing programs
Market Penetration
The Service
- Management session to align on:
- SWOT Analysis
- Target Market
- Best Prospect criteria
- Value Proposition
- Buying process milestones and Sales and Marketing roles
- Sales & Marketing milestones and role optimization
- Lead ranking (A, B, C) and how to follow up on each
- Sales tools required to accelerate market penetration
- Priorities to focus on
- Metrics to drive progress
- Market Penetration Plan of action
The Benefits
- Capture market window of opportunity
- More effective Sales and Marketing campaigns- that support organizational goals
- Improved coordination and efficient use of resources
Measure of Impact
- Better Return on Sales and Marketing programs
- Higher Close Ratio
- Shortened Sales Cycle
- Higher Market Share
Sales Effectiveness
The Service
- Sales methods to accelerate sales productivity and results
- Strategic account management methods and tools
- Sales management, coaching methods
- New product and market penetration support (resources and training)
- Leverage sales force automation, customer relationship management tools
The Benefits
- Accelerate the sales process
- Improve sales and marketing efficiency and effectiveness
Measure of Impact
- Shortened Sales Cycle
- Higher Win Ratio, Close Ratio
- Lower Cost of Sales
- Better Return on Sales, Marketing and Design Programs
Sales Tools
The Service
- Identify needed sales tools and online support for each sales milestone
- Agree on messaging and communication methods for each tool
- Leverage current graphics, content, programs and media usage as appropriate to optimize ROI
- Manage successful campaign implementation using your or our resources
The Benefits
- Sales tools speed the sales process
- Less time spent by sales creating sales tools
- Customers are happier with their buying experience
Measure of Impact
- Shortened Sales Cycle
- Lower Cost of Sales
Performance Management
Plan Implementation
We support you and your team in successfully implementing your Market Penetration Plan and using the new methods and approaches associated. In addition, we work with you to ensure that your metrics are driving behavior that will produce your intended results.
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