Revenue Acceleration Services Overview
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The Buyer Focused Selling (Buying 2.0) Process
Accelerate Sales Results by making it Easier to Buy!
- Align all efforts on a clear target market
- Design your sales strategy based on how your buyers buy
- Use buyer-focused sales practices and processes
- Optimize human and online interaction
- Utilize powerful selling tools
Discovery
The Service
- Interview a few:
- Key internal people
- Happy customers
- Prospects who did not buy
- Review:
- Website
- Collateral
- Sales tools
- Customer feedback
- Recent campaigns
- Metrics tracked
- Competitive sites
- Make recommendations re:
- Improving Sales and Marketing effectiveness
The Benefits
- Create and implement a plan to address high-payoff issues
- Tailor all interventions for the specific situation
Measures of Impact
- Improved return on sales and marketing programs
Market Penetration
The Service
- Management session to align on:
- Target market
- Value Proposition
- Sales-Ready Lead criteria
- Accelerating the sales process via human and online interaction, sales tools,
- Metrics to drive results
- Action Plan
The Benefits
- Capture market window of opportunity
- More effective Sales and Marketing campaigns- that support organizational goals
- Improved coordination and efficient use of resources
Measure of Impact
- Better Return on Sales and Marketing programs
- Higher Close Ratio
- Shortened Sales Cycle
- Market Share growth
Sales Effectiveness
The Service
- Fine-tune Sales Milestones based on buying behavior
- Sales (2.0) methods and best practices to accelerate sales productivity and results
- Optimal use of human and online interaction
- Build new methods and tools into the sales process
- Sales team readiness, including Sales and management training, to respond to opportunities quickly and effectively
The Benefits
- Accelerate the sales process
- Improve sales and marketing efficiency and effectiveness
Measure of Impact
- Shortened Sales Cycle
- Improved conversion ratios, including close ratio
- Lower Cost of Sales
- Better Return on sales and marketing programs
Sales Tools
The Service
- Recommend online/offline tools for each milestone in the sales process
- Web presence
- Demand Generation
- Sales collateral
- Product demos
- ROI tools
- Social networks
- Leverage current content to maximize return on investment
The Benefits
- Sales tools speed the buying/sales process
- Less time spent by sales creating sales tools
- Customers are happier with their buying experience
Measure of Impact
- Shortened Sales Cycle
- Win incremental deals
- Lower Cost of Sales
Performance Management
The Service
- Manage successful adoption of new sales and marketing strategies, methods and tools
- Ensure your people have the necessary support (resources and training)
- Track behavior, sales and web results vs. key metrics and fine-tune approach to drive success
The Benefits
- Accelerate the adoption of key strategies, methods and tools
- Improve sales and marketing efficiency and effectiveness
- Ensure metrics support achieving intended results
Measure of Impact
- Ensure new tools and approaches are adopted
- Improved execution of market penetration plans
- Progress on critical metrics
Plan Implementation
We support you and your team in successfully implementing your Revenue Acceleration Plan- using the new methods, tools and metrics to produce your intended results.
If you attend to the key “Eight Steps for Engaging User Adoption”, your success rate will go up dramatically. This will enable you to get the full benefit from the sales process, methods and tools you have put in place to accelerate your sales results.
Please contact us at 650-508-0622 or email info@breakthrough-inc.com for a FREE 30 minute strategy session to discuss how our approach can help you significantly accelerate your sales results. |
